ÿÿ Mobile Deep Linking and Attribution Resource Center | Branch

RESOURCES

Branch Resource Hub

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Recent releases
Webinar
Explore Branch’s H1 2026 product releases and see how we’re helping marketers measure beyond last touch and prepare for AI-driven discovery.
Blog
A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.
Graphical depiction of building an effective retail ad network
Blog
Discover how to launch a profitable retail media network by leveraging first-party shopper data. Turn digital and in-store touchpoints into measurable revenue.
Graphical depiction of discovering fintech attribution fraud.
Blog
Stop wasting your fintech marketing budget on stolen conversions. Discover how to detect last-click hijacking and protect your user acquisition data.
Erica Johnson HIGT
Podcast
Erica Johnson, director of global platforms at Publicis Collective, joins Amanda to discuss what brands learned at the Publicis Mobile Summit, why measurement matters more than ever, and how AI is changing ad operations.
Graphical image of URL Tracking using Branch
Blog
Learn how URL tracking, deep linking, and attribution work together to measure campaign performance, optimize app marketing, and connect every click to real business results.
Blog
Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch.
Graphic depiction of the comparison between Branch and Firebase
Blog
Looking for a Firebase Dynamic Links alternative? Compare three migration paths and learn why purpose-built deep linking platforms offer the best results.
Graphical depiction of installation of an android smart banner
Blog
Android smart app banners help convert mobile web visitors into app users by enabling app detection, deep linking, attribution, and optimized user journeys across browsers.
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